The rescue story you would not watch is the one that will not have a shocking thumbnail that will make you go “wow”. It will not have a dramatic title, in capital letters and exclamation marks. It will not contain shocking words like “mange”, “neglect” and “starved”.
Continue reading The Rescue Story You Would Not Watch
If you had the option of sharing the two photos in the header image separately, which one would you choose? 99% of the people, including me, would choose the one on the left, Petra. Now how is that a problem in dog rescue and what is this article about? Well, here’s the thing: about a month ago, Petra’s rescue story was shared by an Australian media page, and as usual, I read all 576 comments below. Among all the “God bless you” and the “I can’t believe it’s the same dog” there was one comment that has been on my mind since then, and for which I did not have a quick answer – in a way I still don’t. Continue reading Dog Rescue And Best Selling Stories – How Awesome Can Average Be?